Sammy’s Brezels is a small family-run business bringing a taste of Germany to North Canterbury.
Originally from Frankfurt, Sammy and Joe started making Brezels after missing the food from home. What began as something to make and enjoy with family has grown into a business, with authentic German Brezels now being handmade right here in the Waimakariri.
And they’re not just pretzels. In Germany, they’re called Brezels, and a traditional Laugenbrezel is made using a food-grade lye solution, known in German as Natronlauge. The dough is dipped in the lye before baking, which gives the Brezel its distinctive dark brown colour, chewy texture and flavour. It’s a traditional process and an important part of what makes a proper German Brezel.
Sammy’s Brezels are made in small batches using traditional German methods with the dough slowly fermented for 12–24 hours before being baked fresh. There are no shortcuts or industrial processes – when you order a Brezel, it’s made for you.
After living in Auckland, Sammy, her husband Joe and their two kids started looking for somewhere they could enjoy a family lifestyle while still being close to the city. They made the move to North Canterbury, first settling in Waikuku before moving to Rangiora in 2025. With the beach and mountains nearby, plenty of opportunities to get outdoors and Christchurch still within easy reach, the family has found a place they love.
You can find Sammy’s Brezels at the Amberley Farmers Market every Saturday morning, or have them delivered across North Canterbury and northern Christchurch.
Q&A with Sammy from Sammy’s Brezels
Why North Canterbury? We wanted somewhere close to the city but far enough away to enjoy the lifestyle. We love being close to both the ocean and the mountains, and there’s plenty to do outdoors. We moved to Rangiora in October 2025 and it’s been a great place for our family.
What’s your favourite thing to do in North Canterbury? Going to the beach, skiing, hiking and getting outdoors.
Name your top three North Canterbury brands (other than your own!): Black Dog Strawberries, Fernside Microgreens and Hapuku Eggs.
Featured Products
Sammy’s Brezels – Original Brezel
